Effective Philanthropy

Life saving new smartphone app

Life saving new smartphone app

If your heart stops beating, a 10 minute wait for an ambulance might be too long. Every minute without CPR reduces a victim’s chance of survival by 10 percent. A donation from a Gift Trust donor has launched a new smartphone app to link trained nearby first aiders to people who are having a cardiac arrest.

Better than bequests: Using a Donor Advised Gift Account  

Better than bequests: Using a Donor Advised Gift Account   

Waiting until you’ve passed away to gift funds to your favourite charity means you miss out on the most satisfying part of giving – watching your dollars make an impact. Setting up a Gift Account while you are alive lets you receive a number of benefits.

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